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The web site vflipcup2015.splashthat.com states the following, "Charlotte Kelley is a host of exceptional ability." I saw that the webpage also stated " Studies show that a vast majority of guests attending events by Charlotte have been known to leave more elated than visitors to Santas Workshop, The Lost of Continent of Atlantis, and the Fountain of Youth." They also said " The day weve all been waiting for. The day weve all been waiting for. Clear your calendar - Its going down! Clear your calendar - Its going down! VFlipCup2015 kicks off on August 31st, and youre invited to take part in the festivities." The meta header had event as the first optimized keyword. This keyword is followed by party and website which isn't as important as event.