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The web site dosfuego.splashthat.com states the following, "Clear your calendar - Its going down! Splash Blocks kicks off on April 20th, and youre invited to take part in the festivities." I saw that the webpage also stated " 750 Kalb St, SE." They also said " IF YOU DONT KNOW NOW YOU KNOW. RSVP here and your name will be on the lis to pay 10 at the door regardless of your arrival time. All non - rsvpd guests can expect to drop a little more dough at the door. The earlier you arrive, the less you pay." The meta header had event as the first optimized keyword. This keyword is followed by party and website which isn't as important as event.